Finding the prom dress, homecoming dress, cocktail dress, pageant dress, party dress, and wedding dress of your dreams is an experience that you will remember forever. Every Amarra gown is handcrafted with love and will make you feel effortlessly beautiful. Let’s be honest, Amarra Girls are born to stand out!

We develop collections in-house and focus on innovating and creating. We achieve this by hand-sketching our ideas, experimenting with new fabrics and colors, and modern craftsmanship. Each season we curate a collection of elevated designs showing casing exquisite fabrics, meaningful craftsmanship paired with functionality and comfort. Whether your personal style is simple, classic, or sexy, we have a dress that is perfectly suited to you.

Amarra has a network of hundreds of top dress stores around the world. Launching Amarra from a household name to one of the most sought-after fashion brands in the world. Our experienced authorized Amarra Retailers will provide you with unrivaled service and guide you through our collection of dresses so you can find the dress of your dreams for your special event. Your silhouette will be the first decision you’ll make in your prom dress journey. But don’t worry, every dress in our collection is designed with you in mind. If you’re looking for a fit-and-flare, mermaid, ballgown, figure-hugging, or effortless style, we have the perfect dress for you.

The woman we design each for is at the forefront of each of our styles. Each Amarra gown is carefully designed to enhance and fit the female form with fashion-forward styling and wearability. It is our mission to craft beautiful designs that you will feel stylish, confident, and empowered in, creating a connection between Amarra and you. Above all, style, comfort, and fit are the defining qualities of Amarra dresses. This is what makes Amarra so special – it’s where the magic happens!

Amarra dresses are ever-evolving and the epitome of modern design that truly transcend time.